Wednesday, December 19, 2012

Synergy Mexico Press Release


El Encanto completes construction on Phase II

November 29, 2012


PRESS RELEASE by Synergy Mexico

EL ENCANTO DE LA LAGUNA IS A HOT PROPERTY COMPLETES CONSTRUCTION ON PHASE II
Los Cabos, Mexico (November 29th, 2012) – As the economy may have slowed some master planned real estate developments to a construction crawl or total stoppage, one boutique community has consistently remained committed to forward progress. El Encanto de la Laguna, located just a few minutes outside of downtown San Jose del Cabo is continuing to move forward over the past year and more.  The strategy has already proven to be a significant one by providing potential buyers with both the confidence and a commitment by the developers.  These aggressive construction efforts are already paying off with a number of new real estate sales.  Additional major movements are already underway for El Encanto de la Laguna such as a clubhouse, new art gallery and the hiring of a marketing agency.

In fact, within only the last six weeks, El Encanto de la Laguna has had a number of real estate sales. This includes one new buyer in the Phase II luxury residences building offering spectacular ocean views as well as a spectacular beachfront home. Since February of 2012, the community has had a number of new buyer home and villa purchases with delivery of 3 new units in the luxury residence building as of November.

“Currently, we are finishing the ‘Las Olas’ building in the Phase II luxury residences. This building is a total of 9 luxury residences consisting of both 2 and 3 bedroom units. The Phase II boast spectacular views from all three levels, all residences are very spacious and well appointed.  The low density is a plus with only 24 units around an impeccable infinity pool and lounge area. The ‘Las Olas’ building will be completely delivered by the end of November thus taking us to even more construction of our clubhouse and fitness center.” says Aaron Wesselink, General Manager.

But that’s not all for the big movements being made by El Encanto de la Laguna.  In mid-November, the developers and management were paid a special visit by the Secretary of Tourism for the state of Baja California Sur, Sr. Ruben Reachi.  His inspection revolved around proposed improvements made by the developers to the infrastructure just past the marina in San Jose del Cabo.  Specifically, assurances have been made that the funds for the new road will be appropriated with implementation promptly as demand has increased for the East Cape area, in general. In addition, El Encanto de la Laguna signage will now be seen from the highways, around the Mega shopping center, throughout Los Cabos and eventually La Paz.

A few newsworthy surprises have also taken shape by El Encanto de la Laguna. First of which, the opening of an eclectic art gallery bringing back some of the originators of the Art Walk artists in the downtown San Jose del Cabo historic zone.  Internationally acclaimed painters, sculptors and the like including Mike Svob, Alan Wylie, Richard S. McDiarmid, Brent Heighton, Jonn Einerssen and Denyse Klette will all have featured work showcased in new Old Town Gallery by El Encanto de la Laguna.
One of the reasons for this remarkable venture is the developers’ passionate support of the San Jose del Cabo community and the fact that one of the lead artist, Brent Heighton, calls El Encanto de La Laguna home and has forged a great relationship with the community. At the same time, the gallery will offer just one more opportunity for tourists to experience fine art as the “Art Walk” attraction has soared in popularity especially over the last five to seven years in San Jose del Cabo.

And finally, El Encanto de la Laguna has contracted Synergy Mexico, a marketing and PR agency based in Los Cabos, Mexico.  This is the first time that an integrated marketing program will be developed for El Encanto de la Laguna in its six-plus year history.

It’s all about timing according to Aaron Wesselink, “The reason we are hiring a marketing company at this point in time is due to the fact that we feel the timing is right with the market in general. We have seen a large increase in inquiries and have had two accepted offers in only the past month, however, we feel we can do even better if we partner with the right marketing company.  The development is debt-free and always has been. That positive combined with the fact that the market is in the process of turning the corner in Los Cabos means there is only upside for a development like ours. We are excited about doing bigger things and completing our development over the next few years. ”

El Encanto de la Laguna is a beachfront community consisting of 36 single-family home sites ranging from 3,000 to over 5,000 square feet and 65 luxury residences boasting a long list of amenities that cater to the discerning homeowner.  Just some of the services include: concierges, 24-hour security, a gated community, and on-site property management and home rental professionals. In 2013, construction begins on the new beach club with a fitness center, an owners’ lounge and game room, large infinity edge pool and Jacuzzi, toy garage, pitch and putting green, tennis court and a business conference center.

For more information about El Encanto de la Laguna, please call Toll Free U.S. (866) 556-1386 / Offices in Mexico + 52 (624) 105-8858 or visit the website at www.elencantoloscabos.net.

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